California-based fashion brand Lulus has launched a new bridal capsule collection with Australian contemporary womenswear label Elliatt.
Designed with the needs of contemporary brides in mind, the new Elliatt x Lulus limited edition bridal collection brings together Elliatt’s signature romantic aesthetic with Lulus' chic, sophisticated, and modern style.
The Elliatt x Lulus bridal capsule collection includes five styles designed for several occasions, including engagement parties, courthouse ceremonies, and black tie weddings.
“At Lulus, we’re always looking to elevate our customers' closets with something extra special—and Elliatt is a brand that has consistently inspired our team. We couldn’t be more excited about this collaboration,” said Laura Deady Holt, Chief Merchandising Officer at Lulus, to FashionUnited.
“Their design direction beautifully aligns with the romantic, whimsical aesthetic our customer loves. With their artful and innovative approach to women's wear, Elliatt is a standout addition to our collaboration roster. Our goal with every capsule is to spotlight incredible designers and introduce our customers to brands we know they’ll love.”
“Following successful collaborations with brands like Levi’s and Frankies Bikinis, we’re excited to expand into even more collabs that broaden our reach and offer something fresh and exclusive.”
Available in sizes from XS to XL and prices for the collection ranging from 138 to 398 US dollars, the Elliatt x Lulus is now available online exclusively at Lulus.com.