The Business Fashion Academy (BFA) appointed four leading professionals as members of its new advisory board, effective June 1, 2025. With this strategic move, BFA underscores its growing position within the fashion and education world, as well as its international ambitions, which became concrete earlier this year with the opening of the Antwerp branch. The advisory board will play a key role in further developing the academy as a progressive fashion institute where creativity, entrepreneurship and social relevance come together.
The four appointed members each represent a unique expertise in the fashion industry: Peter Hamer is a specialist in visual merchandising and is known for his structured and strategic approach to retail presentation. He develops visual systems that clearly convey brand identity while contributing to commercial objectives. With a background at Prada, Louis Vuitton and La Perla, among others, he brings practical experience together with academic insights. Within BFA, he advises on the integration of spatial thinking, visual brand strategy and measurable impact in education. His approach helps students translate creative concepts into clear, sustainable and results-oriented shopping experiences.
Zeynep Dag is an entrepreneur, designer, author and educationalist. She founded an international fashion brand and the Business Fashion Academy (BFA), where she brings creativity and entrepreneurship together in education. As a speaker, she shares her expertise on educational innovation, leadership and entrepreneurship. In addition, she is active within social projects that focus on the connection between education, entrepreneurship and social inclusion.
Stella Verdult is a creative strategist and sustainability expert who guides fashion and textile companies in circular and future-oriented design. She is a strategic advisor at Design Academy Eindhoven and was previously associated with leading educational institutions such as WdKA, KABK, HKU and Coconogacco Tokyo. With in-depth knowledge of materials, aesthetics and consumer behaviour, she develops holistic design strategies that reduce ecological impact. Her work bridges the gap between sustainability, colour research and behavioural change.
Giovanni Beatrice is the former chief executive officer EU at Neo Concept and founder of Forward in Fashion, a global consultancy platform that brings together industry experts to strengthen strategy, innovation and sustainability in the fashion world. He specialises in scaling up creative processes and guides brands in the transition to future-proof business models. His work connects fashion, technology and entrepreneurship at a strategic level.
The appointment of these four experts marks an important new chapter for the Business Fashion Academy. With their knowledge, network and vision, the advisory board will contribute to the further rollout of BFA’s educational philosophy and international positioning.
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